In association with Loyalty Edge Marketing, The Team began working with Busch Entertainment
Corporation in 2005, developing an extensive in-market hospitality rewards program known as
Park Perks for SeaWorld Orlando and Busch Gardens Tampa Bay. We also handled the creative
portion of Discovery Cove's direct-mail programs in that first season.
The success of Park Perks in the Florida properties led to an expanded version of the program that
included SeaWorld San Antonio in 2006. Work for Discovery Cove also increased in the second
season to include direct-mail programs designed to boost return visits by past guests in Florida
and throughout the U.S.. Work for Adventure Island and Hubbs Institute are also on the horizon.
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